How to Create a Cool Pink Eye & Lip Makeup Look For Valentine’s Day

Shonagh Scott
by Shonagh Scott
15 Materials
20 Minutes

Today's makeup look is a cool pink eye with thick black eyeliner, suitable for Valentine's Day. This pink Valentine’s makeup is striking, feminine, and sexy, and definitely makes a statement.

Grab your makeup and tools, and let's create this beautiful black and pink Valentine’s Day makeup look.

Tools and materials:

  • Assorted brushes
  • Foundation
  • Contour (cream and powder)
  • Cream-based blush
  • Brow gel
  • Eyebrow pencil
  • Liquid eyeliner
  • White, brown, and pink eyeshadow
  • White makeup pencil
  • Nude eyeliner
  • Pigments (2 pinks, 1 white)
  • Pink lipstick
  • Highlighter
  • Mascara
  • False lashes
Applying foundation with a duo-fiber brush

1. Apply foundation

Apply your favorite foundation with a duo-fiber brush. I like to use duo-fiber brushes because the bristles are more splayed apart, so they pick up less product and you get a sheer finish. 

If you prefer fuller coverage, go for a flat foundation brush or buffing brush. Apply foundation in layers to build up coverage.

I have oily skin, so I don't usually go for liquid foundations. When I do, I only need light coverage.

Applying cream-based contour to cheek hollows

2. Add contour

Next, I'm applying a walnut-colored contour to the hollows of my cheeks with the same duo-fiber brush I used for my foundation. The excess foundation on the brush helps blend the contour.

Don't set your foundation first if you're using cream-based products. This way, the cream products will be easier to blend. You can set your face makeup later.

If you prefer a dewy finish, you don't need to set your foundation at all.

Applying contour down the sides of the nose

With a smaller brush, add a little contour to the sides of your nose and blend it with your finger. This adds dimension because foundation can make your face look flat.

Applying contour to the temples

Add contour around the temples too. This makes the cheekbone pop.

Filling in brows with a brow brush

3. Fill in brows

Fill in your brows with your favorite brow product. Follow the natural shape of your brows, filling in any sparse areas.

Applying brow gel to keep eyebrows in place

Apply a brow gel to keep all the hairs in place. 

Medium brown eyeshadow in a palette

Applying medium brown eyeshadow to the socket

4. Apply eyeshadow

Use a medium matte brown eyeshadow and work it through the sockets using a soft fluffy brush. Layer this color to build up the intensity. 

Tips: If you have small lids, avoid this step as you don’t want your eyes looking smaller. Just keep it to the outer corner. If your eyeshadow tends to crease, use a primer first.

Applying white makeup pencil to the eyelids

5. Add a white base layer

Since we're doing a bright pink Valentine’s makeup look, we want the color to really stand out. The best way is to start with a white layer.

I’m using a white pencil, but you could use any white pencil or cream product as your base.

Blending the white pencil with fingers

Blend the color with your finger as the warmth from your finger will melt the product into your skin. 

Pink eyeshadow in a palette

6. Pack on the pink eyeshadow

Packing on pink eyeshadow with a flat brush

Pack on the pink eyeshadow with a flat brush. This eyeshadow has a shimmer to it, so using a flat brush allows me to use all the pigment without much fallout. 

The white pencil underneath helps the color stick and brightens the pink.

How to do pink Valentine’s makeup

7. Apply pigments

To intensify this color, you can use pink pigments. 

Applying pink pigments to the eyes makeup

Applying pigment to the outer and inner eye

I applied one pink pigment to the outer and inner third of the eye

Applying pigment to the center of the eyelid

Then, I used a lighter pigment on the center of my eyelid. Using these pigments gives the illusion that my eyes are bigger and rounder.

Applying white pigment to the inner corners

Next, take a shimmery white pigment and dab some in the corner of your eyes using a small pencil brush. 

White eyeshadow in a palette

8. Apply light eyeshadow to the brow bone

Applying light eyeshadow to the brow bone

Apply a light eyeshadow under the arch of the brow and blend it. This light eyeshadow has a blue undertone and pearl-like finish, which works well with the cool pinks.

How to draw winged eyeliner

9. Draw thick winged eyeliner

Even though we are going to do a thick wing, it’s best to start off small and do the lash line first. I’m using a liquid liner pen as it will give me the best accuracy.

Starting from the inner corner, use gentle strokes to pull the eyeliner across the lash line. 

Drawing a wing on the upper lash line

Using the tip of the felt, pull the color backward toward the lash line. This will create the perfect, crisp wing. Don't worry if you don't get it perfect the first time, as we're building up the wing.

Filling in the wing to make it thicker

Fill in the liner to make it fuller and thicker. It’s better to do this in small sections. Take your time. 

Pink Valentine’s Day makeup look

10. Create a soft cut crease

Using an angled eyeliner brush, go back in with the brown eyeshadow and pull the color from the outer wing through the socket.

This is going to give you a soft cut crease on the outer third of the eye. Blend to soften the edges. 

Applying nude eyeliner to the waterline

11. Define the lower lash line

Use a nude eyeliner along the waterline. This will make your eyes look bigger and diminish any pinky tones. 

Applying brown eyeshadow under the eye

With a softer angled liner brush, run the brown eyeshadow under the lower lashes. Start under the wing and pull it along the lower lashes. 

Applying false lashes over pink eye makeup

12. Apply false lashes

Apply false lashes for a dramatic and fuller lash line. 

Applying mascara to the lower lashes

Next, apply mascara to your lower lashes. This balances the lower lashes and false lashes. Apply a little to your false lashes too.

Applying a cream-based blush with fingers

13. Apply blush

I’m using a cool bubblegum-pink cream-based blush. Dab a little onto the apples of your cheeks and blend with your fingers. 

Applying powder contour to the face

14. Apply powder contour

Apply powder contour around your hairline, down the sides of your nose, cheekbones, and neck. This makes skin look healthy and adds dimension to the face.

Applying concealer under the eyes

15. Apply concealer

Apply a small amount of concealer underneath your eyes and blend it with your fingers. 

Applying highlighter to the cheekbone

16. Apply highlighter

Apply highlighter to the tip of your nose, down the bridge, and under your eye area. 

Applying pink lipstick for Valentine's Day

17. Apply lipstick

Choose a creamy pink lipstick that matches the tones of your eyeshadow. 

Adding pink pigment to the lips

I also added a little pink pigment to my top and bottom lips, in the center. This makes my lips look fuller.

Pink Valentine’s makeup

Pink Valentine’s makeup tutorial

That completes this dreamy pink Valentine’s makeup. I know pink can be difficult to wear, so I hope this Valentine’s Day makeup tutorial gave you some helpful tips.

Let me know your thoughts in the comments below. 

Products used:

Suggested materials:
  • Assorted brushes
  • Foundation
  • Contour (cream and powder)
See all materials

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Join the conversation
  • Denise Denise on Feb 10, 2022

    Thank you for your tutorial. The pink makeup is so pretty.

  • Marlene Marlene on Feb 11, 2022

    Model is already Gorgeous n er make-up is perfect!!!!!! What a pro!!!! If she's not a make-up artist already, she should b!!! 👍️♥️