Everything You Need to Know About Foundation for an Older Face

5 Materials
30 Minutes

I've had many requests to show you the ultimate way to apply foundation for an older face. I thought I’d dedicate a whole tutorial on this and show you the tricks and hacks on foundation for older women.

Whether it’s fine lines or wrinkles you’d like to cover or even blemishes, I have the complete lowdown for you. Let’s get to it!

I'm using makeup from Look Fabulous Forever, but the same information and techniques still apply to any foundation.

Tools and materials:

  • Primer
  • Foundation
  • Concealer
  • Translucent powder
  • Assorted makeup brushes
Applying primer to the face

1. Apply primer

So, I’d like to point out that the right side of my face already has foundation. I’ll be working on the left side as we go along this foundation for over-50s tutorial.

The first thing is to apply a good primer to your face. The primer helps to smooth the skin and hold the foundation without it blotching. 

Choosing the best foundation for older women

2. Foundation and color

Ok, let’s talk a bit about foundation. The term “caked on” is a term that most older women are scared of. You want to find a foundation that unifies and smooths your skin.

If you don’t use a modern foundation that’s lightweight and smooth, then there’s a chance that the foundation will land up gathering on your skin and seep through the wrinkles we desperately want to hide.

That’s why choosing a great foundation for older women is key.

How to choose the right shade of foundation

Choosing a foundation

Picking the best color is also key. In this general color chart, you can get an idea of the different tones and what skin color they go best with. 

1 - Skin that’s described as paler than average

2 - This is almost the universal color for fair skin

2.5 - For the fair ladies whose skin has a little more color in it

3 - Darker tone

3.5 and upward - Mixed race skin

To choose a color that's right for you, apply the foundation to your jawline and see if it disappears. Then you know it's the right shade for your skin.

Err on the side of caution when picking a foundation color. Think about your lifestyle (are you outdoors a lot? Do you tan easily?) and choose a color that suits how your skin looks most of the time.


For white skin, there are actually very few people who can use pink-toned foundations. Only those with porcelain skin, who can't tolerate any yellow on their skin, suit these types of foundation.

Most people need a little yellow in their foundation. If you're cool-toned, the yellow helps counteract the coolness; if you're warm-toned, then the yellow helps bring your skin to life.

Applying foundation to the top of the hand

So, let’s start applying the foundation. Start by adding the foundation to the top side of your hand. 

Dabbing a foundation brush onto the face

Then, dab a clean foundation brush in the product, give it a whirl, and apply it to your face in circular motions. 

Applying foundation to mature skin

Start from the middle of your face and work your way outward. Also, don’t forget the forehead area. 

How to apply foundation

Next, take a clean big flat brush and simply go over your face in circular motions. This will polish the foundation and blend it more.

This finishing touch gives a slightly more professional feel to your makeup. 

Applying concealer with a brush

3. Apply concealer

Now, it’s time to apply concealer! Check the parts of your face that may need more coverage and go over them with a bit of concealer.

I’m using a concealer brush for this step, pushing the brush lightly onto my skin.

Concealer is excellent if you have any spots or blemishes to cover or blue or uneven tones around your face. The under-eye area is also great to cover with a little concealer. 

Pressing the concealer with your fingers

When you’re done applying the concealer with a brush, simply press your finger in these areas.

Applying translucent powder to seal makeup

4. Apply translucent powder

The last trick when it comes to applying foundation to mature skin is adding a little translucent powder to seal the deal. Apply a little to a medium brush and dot the concealer areas. 

Foundation for an older face

Foundation for an older face tutorial

Applying foundation for an older face is easy once you understand the principles that contribute to a flawless finish.

The main aspects of a polished finish are to unify your skin tone, cover your discoloration, and help your face look smoother and more youthful.

Thank you so much for joining me today, and I’ll see you again for my next makeup guide. 

Suggested materials:
  • Primer
  • Foundation
  • Concealer
See all materials

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