5 Top Makeup Tips for Older Women - How to Apply Makeup on Mature Skin

9 Materials
10 Minutes

In this tutorial, I'm going to be sharing some of my best makeup tips for older women. Although there’s the saying that beauty exists at every age, if you’re over 50 you may be looking for some extra help.

As I’ve gotten older, I realize there are five things that help me to look and feel confident and attractive, so I'm sharing these makeup tips for mature faces here. The exact products I use are listed at the bottom of this post, but you can recreate the same techniques with your own products.

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Tools and materials:

  • Cleanser
  • Serum
  • Moisturizer with sun protection (SPF)
  • Exfoliant or facial scrub
  • Brow paint
  • Spoolie brush
  • Blush
  • Lipstick
  • Lip primer
Skin care for mature faces

1. Start with skincare

Skin is the canvas of beauty. If the canvas is lumpy, bumpy, and otherwise in bad shape, makeup will make it look better. Everyone's skincare is unique to their skin type, so develop a consistent routine that works for you.

I cleanse my skin thoroughly but gently. After cleansing, I use a serum to smooth my skin and then follow with a good moisturizer. I like moisturizers that have SPF because I get sun protection in a product that helps to plump my skin as well. Double duty!

I use a facial scrub a few times a week to whisk away dead skin cells on my face.

I also make sure to drink enough water to keep my skin hydrated.

Makeup tips for mature faces

2. Wear makeup

Older skin loses luminescence or the ability to catch the light. Natural high colors like on lips and cheeks also fade with age. Makeup helps to add light and color where it’s needed to play up features.

Even if you don’t like wearing lots of makeup, just a little helps mature skin and faces brighten up and look better.

Defining eyebrows for older women

3. Correct eyebrows

Eyebrows truly frame the face and are important for expression and facial symmetry. Aging may make eyebrows lose shape, fade in color, or get scraggly or wiry hairs that go in all directions.

First, brush the eyebrow hairs up and across with a spoolie brush.

How to define eyebrows for mature faces

While some people like eyebrow pencil, I feel it looks artificial and powder shadows look too smudgy. I prefer eyebrow paint with a thin brush that I lightly apply with feathery strokes. This adds definition and density.

When I fill in the gaps, you can really see the difference. Run the spoolie over the brows again to correct any hairs. Well done eyebrows really help create a finished look.

Applying blush to mature skin

4. Add color with blush

To brighten the face, I use a lovely pink blush rather than one that has an orange tint. Aging skin loses color in the eyes, lips, and cheeks.

Girls would pinch their cheeks in historical romances when there wasn’t any blush to purchase because pink rosy cheeks look healthy and beautiful. I use a cream-to-powder formula.

Applying lipstick for older women

5. Put on lipstick

Lipstick helps to finish the look with a beautiful pop of color. I use a lip primer first. Sometimes lipstick feathers or bleeds on mature skin, giving a blurred lip line. Lip primer helps to lock the lipstick color in place for a sharp placement.

I’m using a rosy-toned lipstick that brings lovely color, light, and brightness to my face.

Makeup tips for older women

Makeup tips for older women

There you have it! My five top makeup tips for older women: good-looking skin, wear makeup, well-kempt brows, cheek color, and lipstick that complements your skin tone.

Please do let me know in the comments if you’ve tried any of these tips and how well they worked for you.

Products by Look Fabulous Forever:

Suggested materials:
  • Cleanser
  • Serum
  • Moisturizer with sun protection (SPF)
See all materials

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Join the conversation
5 of 7 comments
  • Linda Dayton Linda Dayton on Sep 02, 2022

    I caution people about overplucking eyebrows..such a unnatural look..my anestition said mine sure are bushy...I thought sure glad they arent tatoos like hers

    Also do try to be trendy in hairstyles if you have healthy hair no dyes are best and a longer look..I use the tube cheek color..a moisture look..I am looking for a foundation that doesnt accumulate in creases and is more glowy..thats the look I like anyway..so far resisted facelift due to it being surgery thats not neccesary and is costly..I did have botox before but the injection sites have bumps now..ugh

    • See 1 previous
    • Karen Karen on Dec 16, 2023

      I'm almost 70 and back in the day we plucked our brows a lot. We regret it now lol

  • Leslie Leslie on Sep 03, 2022

    Well done on the eyes and lip color. The only thing you have to do is research eyebrows. Your very thin ones that are high on your brow adds an aging factor to your makeup. Please research brow shape and how to pencil in fuller ones for your face shape. Talking with a professional may help also. :)

    • Karen Karen on Dec 16, 2023

      Or maybe you can create your video