How to Apply a Soft and Natural Eye Makeup Look for Women Over 50

13 Materials
15 Minutes

Follow along as I walk you through my everyday makeup.

This tutorial will show how to apply eye makeup, specifically for mature faces over 50. Let’s get started!

The products I'm using today are from the Look Fabulous Forever range, made specifically for mature skin. However, you can achieve the same results with any brand of product.

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Tools and materials: 

  • Primer
  • Foundation
  • Concealer
  • Translucent powder
  • Blush
  • Tissue
  • Eye primer
  • Curved spoolie brush
  • Liquid brow brush
  • Lilac and pewter matte powder eyeshadow 
  • Assorted eyeshadow brushes
  • Soft gray eyeliner pencil
  • Black mascara
Prepping face

1. Prep the rest of your face

Apply your everyday face makeup. I’ve used primer, foundation, concealer, translucent powder, lipstick and a touch of blush.

2. Apply eye primer

Clip your hair back if you’d like. Use a tissue to gently blot any excess oils off of your eyelids.

Then dab on a small amount of eye primer for a smooth base and to help the makeup stay in place all day. Allow the product to dry.

Blotting excess oils with tissue

3. Fill in your brows

Use a spoolie to brush through your eyebrows. Then fill in any sparse areas with a liquid brow brush, making strokes that look like fine hairs.

Then go over the strokes with the spoolie brush to soften the effect so it won’t look stark. 

Filling brows in

4. Apply eyeshadow

Choose a matte, powder eyeshadow. Anything with shimmer will draw attention to crepey skin. 


Tap your eyeshadow brush into a light, lilac shade and apply it all over your eyelids for a soft wash of color.

Applying eyeshadow

With a smaller, pointed eyeshadow brush, pick up a pewter color and apply it to the crease line of your eyelids to add depth.

Applying eyeshadow

Then soften that with the previous eyeshadow brush. 

Applying eyeshadow

5. Apply gray eyeliner

Apply gray eyeliner on your lower lash line about ⅔ of the way toward the inner corners of your eyes.

Then gently press that with a clean finger to soften.

Lining eyes

6. Apply mascara

Apply black mascara to your upper and lower eyelashes. 

Applying mascara

Here is the result of this everyday makeup look for over 50: 

How to apply eye makeup over 50

How to apply eye makeup over 50

Now that you’ve learned how to apply eye makeup for over 50, let me know what you think in the comments.

Next - How Do You Make Thin Lips Look Fuller?

Suggested materials:
  • Primer
  • Foundation
  • Concealer
See all materials

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