How to Emulate Alexa Chung's Style: Fashion Tips & Outfit Ideas

Who is Alexa Chung?

Alexa has written books, done TV presenting, contributed to Vogue, and started her own fashion line.

Alexa Chung's 2010s style

In the 2010s twee Tumblr-era, Alexa was queen. She had that whole British, cool, it-girl vibe going on.

Alexa was a bit mod, twee, and hipster; a bit preppy, but edgy at the same time. She had a very eclectic and quirky style, which was also very classic.

You can tell the difference between outfits that she wore around 2010 to the outfits she wears today, but at the same time, none of those 2010-ish outfits have aged badly. 

Alexa has maintained that cool it-girl image over the years because she has been able to move on to the next thing and go with the flow.

She also doesn’t have that kind of intimidating, unapproachable thing that many high fashion models have. 

Alexa Chung festival outfits

To talk about Alexa Chung’s style, we have talk about her Glastonbury festival outfits. Every year, Alexa goes to Glastonbury and gets photographed.

Alexa solidified that music festival fashion scene. Every year, without fail, she is spotted wearing a Barbour jacket and Hunter boots. 

Over the years, she’s done different variations of that outfit. My favorite was a metallic mini-dress with Hunter boots and a rain jacket.

Her iconic Glastonbury outfits came full circle when her fashion line collaborated with Barbour to do a line of jackets. 

Alexa has always loved British heritage pieces, and it doesn’t really get more British countryside than a classic waxed jacket. So this collaboration between Alexa Chung and Barbour was the perfect fit. 

The Alexa Mulberry bag

Another collaboration with a heritage British brand is her collaboration with Mulberry. Back in 2010, they designed the Alexa bag, based on Alexa Chung and her style.

The Alexa bag quickly became one of their most popular and best-selling styles. The design reminds me of a classic, British, academic-style satchel.

In 2021, Alexa was invited to design a collection of the Alexa bags, and she went for '70s-inspired designs. There was a popping turquoise color, a green color, as well as '70s browns.

Alexa Chung fashion line

Unfortunately, her clothing line, ALEXACHUNG, recently closed down. 

The fashion line started in 2017, and the designs were an extension of her personal style. The brand described itself as "girlish charm with a rock n’roll edge."

Alexa Chung's style & outfits

Let’s get onto talking about the specific pieces that Alexa loves to wear and how you can channel some of her energy into your outfits. 

Overalls

This is definitely a classic in Alexa’s wardrobe, be it overalls with pants, shorts, or skirts.

Feminine grunge

Alexa often mixes feminine clothing items with grungy rock n’roll items. She does this a lot by wearing black leather. 

She creates juxtaposition when she’s wearing black leather shorts or skirts by wearing a feminine blouse on top.

Trench coat

Another British style staple that Alexa loves is a trench coat. She has worn many forms and colors of trench coats over the years.

I saw this picture of her in this trench coat outfit and thought that I could recreate this outfit with pieces that I have.

Alexa Chung outfit 1

For the outfit underneath, I’ve gone for all-black. Alexa loves an all-black outfit too. 

Then I added a white colla r to create some contrast as Alexa loves a collar. I also have a little bag like the one that she has.

See my previous tutorial on how to style an oversized collar for more inspiration.

Yellow

Alexa loves to wear yellow. She’s worn it a lot over the years, and it looks amazing on her. 

She loves a pastel, lemony kind of yellow, but she also wears other shades. 

Pretty much every time Alexa wears yellow, she accessorizes with black, which I would never think to do, but she looks so good.

Alexa Chung outfit 2

This yellow dress is the perfect Alexa Chung dress; the color and collar are so her. To accessorize with black, I cinched in the waist of the dress with a black belt and added a faux-leather jacket over the top.

Layering

Alexa likes layering too, especially a t-shirt or a blouse under a dress.

She incorporates lots of different textures into an outfit, like layering this patent leather underneath a white dress. 

For her red carpet looks, she loves a beaded outfit.

Alexa Chung outfit 3

For the last outfit, I went for a Glastonbury-style one. I tried to do the feminine mixed with grunge. I’m wearing a silky pink cami top paired with a black, ripped denim skirt. I finished the outfit with Hunter boots and a rain jacket.

Alexa Chung style guide

That’s the end of my Alexa Chung style guide. I hope you’ve been inspired by her fashion sense, I know I definitely have, and that you now know how to channel her style into your own looks.