Soft Natural Makeup Look for Women of All Ages

Irina Reina
by Irina Reina
17 Materials
20 Minutes

I’m going to show you a soft natural makeup look that you can use at any age.

We all want to feel beautiful. As a 30-something woman, this is one of the strongest commonalities between myself, my 20-something sister, and my 50-something mother.

That’s why I decided to use the same makeup on all three of us, to show you how products and techniques will change depending on age.

Tools and materials: 

  • Cream foundation
  • Cream highlighter
  • Cream blush
  • Cream concealer
  • Setting powder
  • Brown eyeshadow
  • Glitter eyeshadow
  • Brown lipstick
  • Pink lipstick
  • Mascara
  • Toner, serum, or emulsion
  • Color correcting cream
  • Cream contour
  • Cream blush
  • Makeup brushes
  • Face mask
  • Brow pigment
Makeup for 20-year-olds

1. Makeup for 20-year-olds

The benefit of young skin is that you can pretty much do anything and still look great.

For my 20-year-old sister, I applied layers of foundation with my hands. Then I applied some blush.

You can use almost any blush without being overly concerned about texture, as youthful skin is so easy to work with.

Makeup for 20-year-olds

You can apply a healthy layer of concealer at the corners and underneath the eyes, the forehead, and the chin, and blend out.

You can set all liquid products with powder without having to worry about cracking.

Makeup for 20-year-olds

Try a light brown smokey eye with some glitter on the center of the lids. You can apply mascara to the top and bottom lashes.

Putting mascara on the bottom lashes can make you look older, but that’s okay when you’re in your 20s.

Makeup for 20-year-olds

Use 2 shades of lipstick for the lips.

Use a brown shade on the outer edges of the lip to create contour.

Then apply some pink lipstick to the lips to add a bit of life. 

Makeup for 20-year-olds

If you don’t have acne, feel free to go all in with a highlighter on your cheeks.

Makeup for 30-year-olds

2. Makeup for 30-year-olds

As you get a bit older, you start to see the beginning of the emergence of slight wrinkling and you need to do a bit more prep before applying makeup.

Use toner, serums, or emulsions to fix the water balance on your skin before anything else.

You can use 2-3 layers and it’ll help the base of your makeup stick as well as add a nice glow.

Makeup for 30-year-olds

Use light foundation and color-correcting cream only in the necessary areas.

They provide enough coverage and hydration and are barely noticeable.

When it comes to blush, I advise avoiding powder and sticking to creams. This will help you avoid cracks in the lines of your face.

The creams also provide a nice glow that will make you look a bit younger.

Makeup for 30-year-olds

Contour your face to get a slight lifting effect.

For the eyes, create a brown smokey look and add some highlighter to the center of the lid for a bit of sparkle. 

Makeup for 30-year-olds

You can use the same lip look as advised for 20-somethings with a darker shade on the outer lip for contour and a pink shade to add some life.

Makeup for 50-year-olds

3. Makeup for 50-year-olds

Skincare will become a more crucial step before applying makeup as you get older.

Skipping this step in your 30s may result in a few lines, but skipping it in your 50s you’ll end up with really cracked makeup. 

Start with a 20-minute face mask. Then massage some serum to plump up the skin.

Makeup for 50-year-olds

Use color-correcting cream instead of concealer to cover the under eye area and highlight other zones.

Use color-corrector and color-theory for the rest of the skin. Use peachy tones to cover dark circles, yellow for pigment spots, and green for redness.

This is a great way to get light coverage with even tones.

Makeup for 50-year-olds

Apply blush to cancel out pale skin. The more blush the better, as the blush provides a youthful tone. 

Makeup for 50-year-olds

Correct sagging skin with a cream contour.

Makeup for 50-year-olds

Use liquid makeup around the eyes, and set it with a powder. Blend well to avoid cracking around the wrinkles.

Apply some glittery highlights to the center of the lid to create a sparkle.

This is a great technique using eye makeup to look younger

Makeup for 50-year-olds

Add some pigment to the brows to make them more defined. You can even add pigment just above the brow to create a bit of lift.

Apply mascara only to the top lashes to avoid making the eyes look heavy.

Makeup for 50-year-olds

Apply some highlighter to the cheeks and the rest of the face. This will give more life to the skin.

Just be careful to avoid the more wrinkly areas as highlighter will make them more noticeable.

Makeup for 50-year-olds

Again, you can use the same lip colors. Blend the contour color well to avoid creasing on the lips.

The softer the lines of the makeup, the younger you will look.

Soft natural makeup look for all ages

Soft natural makeup look for all ages

Whether you’re looking for a mature skin makeup routine or young and fresh looks, you can use the same products to achieve a variety of looks.

Sisters, daughters, and mothers can share products and enjoy these techniques.

Leave me a comment and let me know who you like to share your makeup with.  

Next, Achieve Super Glam Kim Kardashian Makeup in 20 Minutes.

Suggested materials:
  • Cream foundation
  • Cream highlighter
  • Cream blush
See all materials

The author may collect a small share of sales from the links on this page.

Join the conversation